Audi

Fast Forward >>>

2 / MLS

3 / Season of Audi

4 / Certified Pre-Owned 2022

Campaign: MLS Evergreen etron®

As part of Audi’s partnership with MLS, FKA is developing display banners that will live on mlssoccer.com. There will be dates where both banner placements will be running at the same time for a homepage takeover. These are for the evergreen display assets and later on we will be creating display that will live on the Golden Boot, MLS all-star week, playoffs, and the MLS Cup pages.

Objective:

Increase overall awareness and interest in the e-tron® SUV and Q4 e-tron®

Overall Message:

Electrifying performance meets all-around versatility

Landing Destination:

Electric models page https://www.audiusa.com/us/web/en/models/ electric-models.html

Deliverables:

Animated Banners / Page Takeover

Responsible for:

Art Direction, Design, Storyboarding, Image Retouching, Transitions and Execution

Execution:

This is an exciting partnership between MLS and Audi. Using provided images from the Audi team, we had to improvise our Q4 e-tron® layouts for the e-tron® SUV execution for the use of the 970x90 dimensions. We decided to integrate the banner seamlessly into the site, fading to black for the occasions we would have a page takeover in the style of electronic display boards seen on the pitch bringing the stadium feeling to your screen.

e-tron® SUV

Q4 e-tron®

User Journey

⌄

Electric Models Landing Page (click to expand)

Agency: Publicis FKA/Ruaxa

Credits

GCD: Devon Keiderling

Sr.AD: Amie Goetke

CW: Laura Abbott

AD: Brian VanderSchauw

Dev: Internal Team

Campaign: Season of Audi 2021

Ringing in the Holiday season with Audi, FKA is developed display banners, Social for Facebook, Instagram and Twitter along with high-impact Wunderkind and Aki units across all web channels.

Objective:

• Use Season of Audi to build excitement and anticipation for buying a new car

• Drive site traffic, high-value actions, and sales for key models

Overall Message:

A time to embrace forward thinking luxury

Tagline and Tone:

Reflect on the past, celebrate the future

• Progressive drivers, finding inspiration behind the wheel

• Innovative design, forward-thinking performance

Deliverables:

Banners, Social, Wunderkind, Aki

Responsible for:

Art Direction, Design, Storyboarding, Image Retouching, Transitions and Reviewing Execution

Execution:

–

Social

Instagram

Facebook

Twitter

Banners

Upper Funnel

300x600

160x600

970x250

728x90

Mid Funnel

Agency: Publicis FKA/Ruaxa'

Credits

GCD: Devon Keiderling

ACD: Dalen Oshiro

Sr. AD: Amie Goetke

Sr. CW: Jackie Vorono

AD: Brian VanderSchauw

Dev: Flashtalking

Campaign: CPO Always On Refresh

Audi is revamping its CPO program in January 2022 and refreshing always-on creative. In the past, CPO messaging has hit on the overall program benefits (confidence, 300+ point inspection) which are relatively similar between competitors. Instead of focusing on CPO program features as the main selling point we will expand on the benefits of Audi ownership (from purchase throughout the entire ownership journey).