Pink Taxi

One Show Gender Inequality Brief

Awards

SCADDY Judges Selection-Gold

SCADDY Experiential-Gold

SCADDY jury from DDB, 72andSunny and SS+K.

Worked under the educational direction of Luke Sullivan.

On average, women are paid 22% less than men for the same job title. This branded experience is a concept to get this wage gap problem into the national conversation by creating a fleet of Pink Taxis in New York City. These taxis would charge women riders 22% less than the standard cab fare.

Responsible for initial concept, image composite, logo, overall art direction.

AD and Execution: Brian VanderSchauw CW: Rachel Hornay   –– asst; CW: Kinda Loughran CW: Chelsea Menninger